Broadcast Advocacy

NASBA advocates for their member radio and television stations across the country in statehouses as well as by helping to educate federal delegates on issues that are important to our industry.

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MONTANA BROADCASTERS LAUNCH SUICIDE-PREVENTION CAMPAIGN

06-05-17

The Montana Broadcasters Association has teamed up with the state governor to run PSAs on suicide—a major problem for the state.

Montana has the third-highest suicide rate in the nation. The Montana Broadcasters Association decided to step up and do something about it—by using its reach to spread awareness through radio and TV spots. In partnership with Governor Steve Bullock, MBA launched the campaign on May 31.

The association, along with the Montana Television Network and the Montana Radio Company, produced the spots, and they will run for a year. MBA has asked its 155 TV and radio station members to air the spots at least 35 times per month.

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Study: Buyers Mistake Their Media Habits for Consumers’ Habits

04-26-17

Jon Lafayette, Broadcasting & Cable
VAB says Americans watch more TV than agency executives

Media agency executives and marketers underestimate how much time Americans spend watching TV because their own media habits are different, according to a new study by the Video Advertising Bureau.

Media buyers are younger, more affluent, urban, male, career-oriented and tech-centric than the general population and spend more time on the internet and other emerging platforms, the survey found.

That might lead them to allocate ad dollars based on their own experience, which could cost the TV industry.

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