First Informers

In times of crisis, broadcasters are there. As the most trusted source of news and emergency information, Americans' first choice is to turn to their local television and radio stations to get information about the impending storm or crisis situation, learn how to stay safe and discover how to pick up the pieces.

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Study: Buyers Mistake Their Media Habits for Consumers’ Habits

04-26-17

Jon Lafayette, Broadcasting & Cable
VAB says Americans watch more TV than agency executives

Media agency executives and marketers underestimate how much time Americans spend watching TV because their own media habits are different, according to a new study by the Video Advertising Bureau.

Media buyers are younger, more affluent, urban, male, career-oriented and tech-centric than the general population and spend more time on the internet and other emerging platforms, the survey found.

That might lead them to allocate ad dollars based on their own experience, which could cost the TV industry.

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DTS: Broadcast Has a Place in the Car of the Future

04-24-17

Paul Kaminski, Radio World

As part of the Broadcast Engineering and Information Technology Conference’s “The Evolution of the In-Vehicle Broadcast Radio Experience” session, attendees heard DTS Senior Vice President of Broadcast Technology Joe D’Angelo share his vision of how the car of the future will evolve, and how radio can maintain its place as an integral part of that vehicle.

D’Angelo says broadcasters need to take advantage of the technology for that to happen because of the changes in the way listeners discover content. Metadata is a key to that process.

The “buzz” around the connected car may be daunting, but D’Angelo says broadcasters shouldn’t “freakout” about those changes, because they won’t happen as fast as people say. Yet they will happen. “Nothing that happens in the car business happens quickly; it takes two to three years to design and prove something into the vehicle and once it gets into the vehicle, it’s going to run for five to seven years.”

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