Here's the latest from the trades
FCC Promotes Emergency Alert Reliability
FCC PROMOTES EMERGENCY ALERT RELIABILITYVIEW SOURCE
Action Supports More Effective Local Emergency Alert Tests and PSAs,
Addresses False Alerts, and Seeks to Improve Wireless Alerts
WASHINGTON, July 12, 2018—The Federal Communications Commission today took the
latest in a series of actions to bolster the reliability of the nation’s emergency alerting systems
and support greater community preparedness.
FEMA Sets Next National EAS Test—With Mobile Alert First.
From Inside Radio
What was just an idea on the drawing boards just a few years ago is becoming nearly a routine for broadcasters. The Federal Emergency Management has proposed Sept. 20 at 2:18pm ET as the date and time for the next nationwide test of the Emergency Alert System. After conducting a first-ever national EAS test in 2011, the 2018 test would be a fourth dry run of an infrastructure designed to allow a President to speak to the country in case of a national emergency.VIEW SOURCE
Lyle, McMahon and Weiss Added to Board of Directors at Broadcasters Foundation
Execs from ABC Owned Television Stations, Future B2B and Illinois Broadcasters Association elected
Chelsea Anderson, Broadcasting & Cable
The Broadcasters Foundation of America has elected three new officials to its board of directors. The foundation is comprised of professionals in the broadcast industry, committed to giving back. The organization donates millions of dollars each year to broadcasters and their families.
Wendy McMahon, president of ABC Owned Television Station Groups oversees eight local stations all over the country.
Future B2B's own Charlie Weiss was also elected to the board. Weiss serves as a publisher of Future's TV Sector brands such as Broadcasting Cable and Multichannel News. Dennis Lyle, president and CEO of Illinois Broadcasters Association was elected vice president and as a board member.
“We’re delighted to welcome Wendy, Charlie, and Dennis to the Board,” said Dan Mason, chairman of the Broadcasters Foundation of America. “Their continued support of the Foundation’s mission and their leadership in our industry is commendable.”VIEW SOURCE
The FM Chip: A Potential Life Saver In Troubled Times
By Shawn and Tom Marhefka for Radio Ink
Over a foot of rain fell in the city of West Plains, Missouri, in a short time on April 29, 2017. That rain, coupled with nearly two feet of rainwater from storms north of town flowing through the city’s saturated waterways, led to dozens of water rescues in town and several hundred thousand dollars of damage. Amazingly, there were no fatalities.
A low-water crossing near West Plains City Hall hits nearly 10 feet several hours after the flooding event in West Plains. Several hundred homes and businesses were damaged or destroyed by the floodwaters.
As a local radio broadcaster, the Ozark Radio Network has long supported the activation of FM chips in smartphones. But it wasn’t until a devastating flood hit our rural Missouri town and the surrounding area last year that we experienced firsthand the real importance of getting the FM chip activated.VIEW SOURCE
Ad Group Announces Rules for Transparency in Political Advertising
New guidelines from the Digital Advertising Alliance requires political advertisers to provide consumers with additional information
Benjamin Mullen, Wall Street Journal
As mid-term elections get underway and lawmakers in Washington contemplate new rules to regulate political advertising online, the digital advertising industry is attempting to beat them to the punch.
The Digital Advertising Alliance, an organization that establishes and enforces guidelines across social media companies, consumer brands, advertising organizations and publishing outlets, on Tuesday announced a series of new rules aimed at making digital political ads more transparent.VIEW SOURCE